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Tame the Dragon.

AI is telling your buyers who to choose.

AI names three brands in your category. We make sure one of them is you. Hit your pipeline target from AI search, or we work at cost until we do.

Apply for your Revenue Gap Session Get a free AI Shortlist Check

£94,679

a month, estimated, if bought as ads

One broker's AI Overview spots, priced as ads.

We think Google's AI Overview is becoming the first shortlist UK business energy buyers see. For one broker we work with, we checked 17 of their money queries by hand on 2 September 2026. They're named on 6, and listed first in the source panel for "compare business gas suppliers", ahead of two rivals. Buying those six queries as ads would cost an estimated £94,679 a month.

Client: Utility Bidder, a UK business energy broker.

How we tame it.

A handful of AI companies sit between every brand and every buyer. That's the Dragon. Nobody elected them, and you can't change them. You can feed them.

AI reads the market.

The Dragon takes your buyer's question and names a handful of brands. There's no page two. If you're not in the answer, that buyer may never hear of you.

For the board: the Revenue Gap Session. We run the prompts your buyers ask, log who AI names and how it describes you, and put a number on it: your Narrative Damage Score™ and your Revenue at Risk™, modelled on your own conversion rates and deal size.

We feed it your narrative.

The Dragon can't think for itself. It repeats the sources it trusts: industry lists, review sites, comparison pages, trade press, the communities your buyers read. We place your story on the sources your buyers' AI cites most, the same story everywhere it looks. It analyses social media too, so we script videos and posts to get you mentioned there. And it leans on Google, so we get your site ranking: the foundation everything else stands on.

For the board: the Pipeline Pilot™. A minimum of 90 days. Your baseline, your target and the way we'll measure it (your CRM, GA4, "how did you hear about us", branded search) are signed off by both sides before day one. The terms are in the guarantee.

Tamed.

Now it names you more often and describes you accurately. Every result is checked by hand against the live answer, and we report the misses next to the wins.

For the board: Narrative Guard™. One model update can rewrite your story overnight, so we sweep your money prompts every month and send a one-page report your CFO can read.

The programme is called the Narrative Control Engine™. That's the name that goes in your board deck. Control your brand's narrative so AI can't ignore you.

The buying decision moves into the AI chat.

Your AI traffic looks small because you're counting clicks. The decision already happened inside the chat, and it shows up later as branded searches, direct visits and "how did you hear about us: ChatGPT".

  1. 51%

    of B2B software buyers now start their research in an AI chatbot more often than in Google, up from 29% a year earlier.

    G2, 1,076 B2B software buyers, March 2026
  2. 8%

    of Google visits ended in a click on a normal result when an AI summary appeared, against 15% without one.

    Pew Research Center, 900 US adults, July 2025
  3. 69%

    of CEOs and CFOs name failing to deliver promised marketing results as the top reason a CMO is removed.

    Gartner, 125 CEOs and CFOs, 2025

The guarantee.

We'll hit your pipeline target from AI search, or we work at cost until we do.

A target built from your own CRM data. If we miss it, we drop our margin for up to 3 months while we close the gap.

We don't promise vanity metrics. Before we start, we pull your last 12 months of leads and pipeline from your own CRM and agree a growth target with you. If we miss it by the date we set, we work at cost for up to three months until we hit it. Your CMO signs off the starting point. Your CRM keeps the score.

Most GEO agencies guarantee mentions or traffic. We guarantee pipeline.

We can do that because we model it on your numbers first.

Checked by hand. Misses included.

Most agencies quote the tool number. We ask the AI your buyer's question and read the answer ourselves, and every report shows what the tools said next to what we found.

Google search for 12 panel drug test cups. The AI Overview tells buyers to buy from the 12 Panel Now Store, and its source panel lists 12 Panel Now first and Amazon second.
12 Panel Now, named first, ahead of Amazon. Google AI Overview, "12 panel drug test cups", US, hand check August 2026.
Google search for compare business gas suppliers. The AI Overview source panel lists Utility Bidder first, above Love Energy Savings and AquaSwitch.
Utility Bidder, first in the source panel. Google AI Overview, "compare business gas suppliers", UK, hand check 2 September 2026.
  • #1Above Amazon

    Google's AI names 12 Panel Now first for "12 panel drug test cups". Google AI Overview, US, hand check 21 Aug 2026.

  • 720ChatGPT citations

    FreeYourMusic, plus 3,124 on Perplexity, across 492 pages cited by AI. Ahrefs reports.

  • 26xQuizado

    Organic traffic from 3.2K to 83K a month, with 120 pages cited across AI. Ahrefs reports.

  • 300K+Blueground

    Monthly visitors, up from about 40,000. Client-reported. SEO partner to a $560M brand.

The miss we report.

Ahrefs says FreeYourMusic appears on 6,039 AI Overview keywords. We checked their money prompt, "best playlist transfer app", by hand. The AI answer fired twice and cited them on neither. That gap is the roadmap.

"You guys are the first company that actually did what they said they would do… the first time I can say that in 8 years of dealing with SEO and marketing companies."
John Skeffington, CEO, 12 Panel Now

Historical results, not a promise that yours will match. That's why every engagement starts with your own model and an agreed target.

What we won't do.

  • Send you a ranking report.Rankings don't pay salaries.
  • Sell you vanity metrics.We're measured on pipeline.
  • Sell you a dashboard and call it a strategy.
  • Work with your competitor.One client per category.
  • Quote a tool number we haven't checked by hand.
  • Keep our fee if we miss your target.

Find out in 45 minutes.

In a Revenue Gap Session we run your buyers' prompts live, show you who AI names instead of you, and put a number on your Revenue at Risk.

Apply for your Revenue Gap Session

Not ready to talk? Get a free AI Shortlist Check: ten buyer prompts, three AI engines, scored on whether you're cited, mentioned and recommended.